Keywords = cooperative advertising
Number of Articles: 5
1. Cooperative advertising with two local advertising options in a retailer duopoly

Articles in Press, Accepted Manuscript, Available Online from 02 November 2020

Saeed Alaei; Neda Manavizadeh

2. A game theoretic approach to coordination of pricing, ordering, and co-op advertising in supply chains with stochastic demand

Volume 27, Issue 6, November and December 2020, Pages 3289-3304

Hamid Ghashghaei; Marzieh Mozafari

3. Pricing and advertising decisions in a dominant-retailer supply chain: A multi-follower bi-level programming approach

Volume 25, Issue 4, July and August 2018, Pages 2254-2266

Maryam Mokhlesian; Seyed Hessameddin Zegordi

4. A bi-level programming model for decentralized manufacturer-distributer supply chain considering cooperative advertising

Volume 25, Issue 2, March and April 2018, Pages 891-910

Omid Amirtaheri; M. Zandieh; Behrouz Dorri