Keywords = cooperative advertising
Number of Articles: 5
Cooperative advertising with two local advertising options in a retailer duopoly

Volume 29, Issue 1, January and February 2022, Pages 412-426

S. Alaei; N. Manavizadeh


Pricing and advertising decisions in a dominant-retailer supply chain: A multi-follower bi-level programming approach

Volume 25, Issue 4, July and August 2018, Pages 2254-2266

Maryam Mokhlesian; Seyed Hessameddin Zegordi


A bi-level programming model for decentralized manufacturer-distributer supply chain considering cooperative advertising

Volume 25, Issue 2, March and April 2018, Pages 891-910

Omid Amirtaheri; M. Zandieh; Behrouz Dorri